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Sam's Club Aims to Grow Premium Membership

BENTONVILLE, Ark. — Sam’s Club is marking the first anniversary of eValues by extending the program for a limited time to all members.

BENTONVILLE, Ark. — Sam’s Club is marking the first anniversary of eValues by extending the program for a limited time to all members.

EValues is usually exclusive to Plus Members, who automatically receive personalized offers on their Plus Members’ cards. Plus membership costs $100 annually.

Sam’s Club will offer more than $300 worth of eValues on more than a dozen items to all members on Sept. 1-6. Savings will range from $2 off Tide detergent to $100 off an HP Desktop or Laptop computer.

Access to early shopping hours beginning at 7 a.m. daily except on Sundays will also be extended to all members.

"We can't think of a better way to celebrate the one year anniversary of eValues than to give all 47 million members a chance to try eValues," said Cindy Davis, executive vice president, membership, marketing and dotcom at Sam's Club, in a statement. "We want to appreciate our members, and show them how simple it is to save even more money year-round."

TAGS: Marketing