ST. LOUIS — Save-A-Lot, Supervalu's limited-assortment chain, is using a financial incentive to build interest in its Facebook page.
Anyone who "likes" its page can print a coupon for $5 off their next purchase of $25 or more.
"See just how far your dollar goes at Save-A-Lot, and write on our Wall to let us know what's in your shopping cart when you have an extra $5 to spend," Save-A-Lot states in promotional materials.
The promotion comes at a time when the retailer has other monetary rewards in place. For instance, all those who sign up for its "Smart Shopper Club" receive a $5 off $25 coupon. The Smart Shopper Club provides exclusive savings and recipes, and lets users rate and review products.