ST. LOUIS — Schnuck Markets here on Thursday said it has named Robert J. “Bob” Howard vice president of marketing, filling a post that had been vacant for some time.
Howard previously held positions with Luxottica Retail, Chiquita Brands, Perfetti Van Melle, Kellogg’s, Tyson Foods and Kraft Foods. At Schnuck Market, he will report to Todd Schnuck, president and chief operating officer.
Schnuck Markets, which operates 105 stores in several Midwestern states, has divided its marketing and merchandising responsibilities between two vice presidents in the wake of the retirement last year of Randy Wedel, who had been senior vice president of marketing and merchandising. Lori Caster was named last year to be vice president of merchandising.
Howard will oversee advertising, marketing services, consumer research, food education and private-brand development.
“Through a variety of initiatives, including in-store food demonstrations, cooking classes, magazines, internet and social media, we will be communicating with our customers more frequently and more directly than ever before,” Howard said in a prepared statement.