MIAMI — New television and radio commercials starring shoppers of Sedano’s Supermarkets here launched on Wednesday, helping kick off a new branding effort for the Hispanic supermarket chain. The campaign, created and developed by República, Sedano’s new agency, feature customers sharing their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket. “The new campaign identifies and embraces the loyal Sedano’s customer and connects with the future expanding ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.