WHITEFISH BAY, Wis. — The introduction of a new line of all-natural, grass-fed beef accompanied by an extensive training program put Sendik’s Markets in line for a National Cattlemen’s Beef Association Retail Beef Backer Award this year. “We introduced Tall Grass Beef, and went through a very lengthy presentation to all our meat managers and gave all our associates brochures so they could read up on the line, and then we quizzed them,” said Kevin Kelly, meat and seafood director for the ...

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