BUFFALO, N.Y. — Recipe searches on the 700 ShoptoCook kiosks present in 250 supermarket locations last week indicated that Cinco de Mayo presents a big opportunity for retailers to promote more than tortilla chips and salsa.
Views of tortilla lasagna, pork fajitas, and other Hispanic-related protein recipes got heavy hits and were printed out by customers at the kiosks, Buffalo, N.Y.-based ShoptoCook principal Jan Beurskens told SN.
"Ethnic holidays are being seen more and more as a time for everybody to celebrate,” she said.
For a 12-day period leading up to Cinco de Mayo, ShoptoCook adds a Cinco de Mayo button and has seen hits on the special, limited-edition page grow each year.
This year, same-store figures at one grocery store show a 225% increase in activity on that button. While a number of variables could have spurred such an increase, the fact is that across the system, recipes for Cinco de Mayo-related entrées got a lot of activity, with recipes being printed out.
While nachos and guacamole remained most popular, they were followed closely by tortilla lasagna, Mexican rice, and certified Angus beef flank steak fajitas.
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