NEW YORK — Retailers should “make friends with proactive shoppers” to better understand and spot emerging trends, said Bill Bishop, chairman of Willard Bishop, Barrington, Ill., in an SN-hosted webinar yesterday.
“There are proactive shoppers who are more knowledgeable and engaged and more willing to contribute their thinking,” he said. “There’s substantial value in making friends with these shoppers in a systematic and businesslike way so you’ll be able to keep track of what’s emerging.”
Bishop cited Dorothy Lane Market, Dayton, Ohio, as an example of a retailer that has shoppers who “bring them examples of items they’d like [the retailer] to sell.”
Bishop was the featured speaker in the webinar, “Adaptive Behavior for Reading and Responding to Customer Expectations,” based on a white paper by Bishop and sponsored by Oracle. He was joined in the webinar by Gerald Friedler, head of GFF Consulting, Milton, Mass.
The webinar can be accessed from the Related Articles link.
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