ALEXANDRIA, Va. — Consumers who shop alone are likely to spend an average of 11% more per trip than those accompanied by friends or family members, while consumers who shop with family members are likely to spend an average of 13% more than those shopping with friends, according to a study by POPAI, The Global Association for Marketing at Retail here. "Heading to the store alone means conserving time and having more time to oneself — a strong benefit in today's busy world where shopping is ...
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