BIRMINGHAM, Ala. — Southern Family Markets here, an affiliate of C&S Wholesale Grocers, Keene, N.H., has chosen Revionics, Sacramento, Calif., as its provider for price, promotion and markdown optimization.
The chain will leverage the strategic pricing solution on a Software-as-a-Service (SaaS) basis to predict and influence consumer demand for products in both its traditional grocery and liquor store formats.
“We operate in highly competitive markets as well as a difficult economic environment in the Southeast,” said Jeffery Burkhead, senior vice president & general manager, Southern Family Markets, in a statement. “Price optimization should allow us to remain competitive while protecting our margins.”
Founded in 2005, Southern Family Markets operates stores in Alabama, Florida, Georgia and Mississippi.
Read More of Today's Headlines
