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Spartan Expands, Promotes Fuel Program

Spartan Stores’ banners D&W Fresh Markets and Family Fare Supermarkets expanded their Fuel Savings program this week to 30 stores.

GRAND RAPIDS, Mich. — Spartan Stores’ banners D&W Fresh Markets and Family Fare Supermarkets expanded their Fuel Savings program this week to 30 stores. Gas discounts from the program are redeemable at 11 D&W and Family Fare Fuel Centers. Savings will vary week to week, depending on what products shoppers purchase, the company said. To launch the program, the 30 stores are offering 50 cents savings per gallon (up to 20 gallons) to any shopper who spends $100 or more on groceries during the week of Nov. 2-8. Shoppers are given a bar-coded receipt when they check out which can then be scanned at the gas pump. “Many of our guests travel to and from work and drive by one of our Quick Stop locations so it only seems right to market to our entire area – and not just through those stores that have Quick Stop adjacent to our supermarkets,” said Alan Hartline, executive vice president merchandising, Spartan Stores.

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