GRAND RAPIDS, Mich. — Spartan Stores is the latest private-label marketer to adopt an unconventional campaign for its store brand. On Wednesday it will host the “Piling on the Pasta” eating contest featuring Spartan Stores new Super Pasta and sauce. Representatives from local media outlets and schools will participate. The top three finishers win the chance to donate $1,000, $500 and $250, respectively, to their favorite charity. The pasta that hit shelves earlier ...

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