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Spartan Stores Expands Michigan's Best

Spartan Stores Expands Michigan's Best

GRAND RAPIDS, Mich. – Spartan Stores expanded its Michigan’s Best campaign to include 600 additional Michigan-made products earlier this week.

GRAND RAPIDS, Mich. — Spartan Stores expanded its Michigan’s Best campaign to include 600 additional Michigan-made products earlier this week.

Thirty more independent grocers have also signed on to the program that uses shelf tags, in-store promotions, a shopping list and a new a website — www.supportmichigansbest.com — to highlight 3,000 locally produced foods.

Close to 100 Spartan banners including Family Fare, D&W Fresh Market, Felpausch, Glen's, Glen's Fresh Marketplace and VG's stores, as well as 250 independent grocery stores that Spartan supplies take part in the program.

Since its inception last July, Michigan’s Best has received strong shopper support and industry accolades.

“This is a win/win situation for our farmers and Michigan businesses as we are promoting local and keeping dollars in the community,” said Alan Hartline, executive vice president of merchandising and marketing for Spartan Stores, in a statement.

Spartan Stores was honored with the National Grocers Association Creative Choice Advertising Award as "2010 Best Advertising Campaign" for its Michigan’s Best campaign.

TAGS: Marketing