QUINCY, Mass. — Stop & Shop here will partner with Willard Bishop, Dr Pepper Snapple Group and Modiv Media for a series of in-store marketing tests to measure the effectiveness of Modiv’s promotional delivery systems. Utilizing in-store intercepts, interviews, surveys and POS analysis, Willard Bishop will determine the effectiveness of Dr Pepper Snapple Group promotional messages and offers delivered by the Modiv Shopper handheld shopping device and DeliVision, which are both used at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.