LAS VEGAS — Premier Retail Networks, San Francisco, and Retail Entertainment Design, Seattle, yesterday announced they have formed an alliance to enhance the in-store media experience for retailers and shoppers, beginning with the on-site media located in Fred Meyer and Fry’s Marketplace stores. The announcement was made at the Digital Signage Expo here.
Under the terms of the agreement, PRN will provide exclusive advertising sales services for two of the out-of-home networks programmed and operated by R-E-D: the TV Wall networks in the home electronics and music departments of Fred Meyer and Fry’s Marketplace stores, located in the Pacific Northwest and Phoenix areas, respectively.
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