ENGLEWOOD CLIFFS, N.J. — More than 30% of consumers are eating at home more and eating out less and 40% feel worse off than a year ago, according to a new study released today by Unilever. In response to these tough economic times, consumers want manufacturers and retailers to be creative in product packaging and sales approaches, such as by introducing larger pack sizes, smaller package sizes at lower price points, and modestly reduced package sizes with the same price point, according to ...
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