ARLINGTON, Va. — The Food Marketing Institute here and the Grocery Manufacturers Association, Washington, on Wednesday announced their support for a research study on how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior. Accenture, comScore and dunnhumbyUSA will conduct the study to help CPG marketers increase the value of their digital marketing expenditures. The results of the study will be available this spring. “Retailers are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.