REDWOOD SHORES, Calif. — Given their comfort with social media channels, more consumer goods companies will experiment with a direct-to-consumer selling model, finds new research from the Economist Intelligence Unit. More than 200 consumer goods executives from across industries were surveyed for the study that was commissioned by Oracle Consumer Goods. Findings indicate that companies using the direct-to-consumer model will grow from 24% to 41% over the next 12 months. During ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.