STANFORD, Calif. — Promotional pricing might be the most cost-effective way for supermarkets to battle incursions from Wal-Mart, according to a new study that examined the impact of pricing strategies nationwide during Wal-Mart's aggressive expansion from 1994 to 2000. The report, from the Stanford Graduate School of Business, found that promotional marketing tended to drive higher revenues ‹ a median of $6.2 million more per store per year ...
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