PHOENIX — Consumer willingness to buy products in all retail channels has created a “flat retail world” that supermarkets must proactively address, according to Wendy Liebmann, chief executive officer and Chief Shopper, WSL/Strategic Retail. In a presentation at the Food Marketing Institute’s Midwinter Executive Conference here, Liebmann outlined steps to success, which included the importance of health and wellness merchandising. She said supermarkets are on the right path with initiatives ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.