DALLAS — Supermarkets are winning the battle for consumers’ trust when it comes to food safety, according to new data released in a presentation at Food Marketing Institute’s Future Connect conference here Tuesday. The 2011 FMI Trends survey of consumers found that 88% of shoppers are “somewhat” or “completely” confident in the safety of the food they buy at the supermarket, the highest score in seven years. In addition, supermarkets rank at the bottom of the list of places consumers feel ...
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