MINNEAPOLIS — Supervalu here will seek to integrate its new Wild Harvest organic and natural products line with conventional products as much as possible, Adam Graham, brand manager for the private-label line, told SN yesterday. “Our goal is to get people to try these products, and we think [integration] is one of the best ways to do that,” he said. The line, which adopts the name of the organic private label previously rolled out at Supervalu’s Shaw’s division, will focus on perimeter items ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.