MINNEAPOLIS — Supervalu yesterday unveiled a “refund reward” program that allows customers to add $20 or $30 to the value of store gift cards purchased in $250 and $300 increments, respectively.
The program, similar to the retailer promotions tied to tax-rebate checks last summer, is scheduled to run March 15 through April 15, during what the company called “tax season.”
“We know that consumers’ budgets are strained like never before, so we’re looking for ways to help our shoppers find value at the grocery store,” said Jeff Noddle, Supervalu chairman and chief executive officer, in a prepared statement.
The promotion will be available at Supervalu’s Acme, Albertsons, bigg’s, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco and Shaw’s/Star Market banners.
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