MINNEAPOLIS — On Wednesday, Supervalu will debut a new television ad featuring animated, singing produce, according to a report in Advertising Age. “We know customers want to eat better. We want to serve our customers and help them deliver on this goal,” explained Sidne Berg, the Supervalu’s director of marketing communications. “The advertising is focused around our produce department, which is a key department for us. The campaign itself really leverages the visceral and exciting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.