MINNEAPOLIS — Supervalu announced today that it will roll out Healthy Elements, a nutrition labeling program that it intends to market to independent retailers.
Several Supervalu-supplied stores are piloting the system that uses green shelf tags to identify healthy attributes based on Food and Drug Administration guidelines. Tags list up to four traits to identify foods that are low-fat, low-cholesterol, low-calorie, low-sodium, organic, a good source of calcium, a good source of fiber, gluten-free, or list whole grains as its first ingredient. A nationwide launch is planned for this summer.
“Healthy Elements is a ‘source to a healthier you,’” said Brian Audette, vice president of independent sales and marketing for Supervalu’s supply chain services organization, in a statement. “It is designed to make it quick, easy and convenient for shoppers in our store to identify products that will support their lifestyle choices.”
Healthy Elements is different from the Nutrition IQ labeling program that Supervalu announced it would launch with its banners earlier this year. That program uses color-coded shelf tags to highlight 11 nutrient claims including excellent or good source of fiber, low or healthier levels of sodium and whole grain products.
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