ROSEMONT, Ill. — Minneapolis-based Supervalu has recently assigned call center employees to monitor the Facebook pages of some of its retail banners and respond to queries and complaints as soon as they can, said Shelly Nelson, director of connections strategy and media for Supervalu. “They make sure that these get directed to the right people at the company who can answer the questions,” said Nelson during a panel discussion on social media Tuesday at the LEAD Marketing Conference here. ...

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