ROSEMONT, Ill. — Minneapolis-based Supervalu has recently assigned call center employees to monitor the Facebook pages of some of its retail banners and respond to queries and complaints as soon as they can, said Shelly Nelson, director of connections strategy and media for Supervalu. “They make sure that these get directed to the right people at the company who can answer the questions,” said Nelson during a panel discussion on social media Tuesday at the LEAD Marketing Conference here. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.