TORONTO — More people are using coupons despite feeling self-conscious about it, according to a new survey. More than one in five (22%) U.S. consumers admit they are self-conscious about redeeming coupons at the grocery store, according to research by marketing firm ICOM Information & Communications. However, 57% of respondents who admitted they were self-conscious about redeeming coupons at the grocery store in the past said that they no longer care as long as they are saving money. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.