TAMPA, Fla. — Sweetbay here has launched a website that allows customers to compare its prices against those of Winn-Dixie Stores and Publix Super Markets. The site, www.takebackyourlist.com , is part of Sweetbay’s new ad campaign promoting its EDLP positioning against the promotional stance of its two largest traditional supermarket rivals. The campaign encourages shoppers to “take back their grocery list” — meaning that they “don’t have to buy 10 for $10, or buy two to get one free” to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.