TAMPA, Fla. — Sweetbay here has launched a website that allows customers to compare its prices against those of Winn-Dixie Stores and Publix Super Markets. The site, www.takebackyourlist.com , is part of Sweetbay’s new ad campaign promoting its EDLP positioning against the promotional stance of its two largest traditional supermarket rivals. The campaign encourages shoppers to “take back their grocery list” — meaning that they “don’t have to buy 10 for $10, or buy two to get one free” to ...
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