TAMPA, Fla. — Sweetbay Supermarkets here has selected Spark, also based here, as its new advertising agency of record, according to a report in the Tampa Bay Business Journal last week. Sweetbay's previous agency was Pyper Paul + Kenney, the report said. Neither Sweetbay nor Spark could be reached for comment last week. Sweetbay, which operates about 100 locations in Florida, is a division of Brussels-based Delhaize Group. Read More of Today's Headlines

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