TAMPA, Fla. — Sweetbay Supermarkets here has selected Spark, also based here, as its new advertising agency of record, according to a report in the Tampa Bay Business Journal last week. Sweetbay's previous agency was Pyper Paul + Kenney, the report said. Neither Sweetbay nor Spark could be reached for comment last week. Sweetbay, which operates about 100 locations in Florida, is a division of Brussels-based Delhaize Group. Read More of Today's Headlines

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.