CHICAGO — In contrast to strong share gains in 2009, store-brand share performance has been relatively flat over the past year, according to SymphonyIRI Group. Store brands account for 18.3% of CPG dollar sales and 23.1% of unit sales, according to SymphonyIRI's new Times & Trends report. While dollar and unit share has increased 1.9-points and 1.5-points versus 2007, they are nearly flat vs. a year ago (0.2 points in both dollar and unit sales), according to all-outlet sales for the ...
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