MINNEAPOLIS — Target here has selected Shopper Insights, from DemandTec, San Mateo, Calif., to make more localized merchandising and marketing decisions. DemandTec Shopper Insights includes Shopper Insight-on-DemandTec, a software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, and shopper segment analytics. Using guest dashboards and insights embedded within the planning workflows ...
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