MINNEAPOLIS — Target here has selected Shopper Insights, from DemandTec, San Mateo, Calif., to make more localized merchandising and marketing decisions.
DemandTec Shopper Insights includes Shopper Insight-on-DemandTec, a software service that provides both retailers and consumer products companies with a breakdown of sales trends by penetration and buy-rate, shopping trip statistics, and shopper segment analytics.
Using guest dashboards and insights embedded within the planning workflows of DemandTec's other software services, Target and its trading partners will be assisted in identifying and reaching specific employee segments with more tailored assortments, promotions, and pricing. Shopper Insights also includes nextGEN modeling services, enabling Target to understand and influence the impact of merchandising decisions at the guest segment level.
Target began working with DemandTec in 2007 and has now extended its subscription to software services included in DemandTec’s Lifecycle Price Optimization, Assortment & Space, and End-to-End Promotion Management.
“DemandTec has been a strategic partner of Target and we value their industry expertise and innovative solutions. We look forward to expanding our relationship into shopper insights and additional nextGEN capabilities,” said Shelley Hyytinen, vice president of merchandising process and system development for Target.
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