EL SEGUNDO, Calif. — Fresh & Easy here has introduced 98-cent Produce Packs in response to a sharp spike in its sales of canned foods over the past few months, particularly canned fruits and vegetables, according to a company release. The 98-cent Produce Pack was created to satisfy the need for budget-friendly fresh products.
“It’s clear customers are trying to stretch budgets but they also tell us they don’t want to compromise on quality or freshness,” Simon Uwins, chief marketing officer at Fresh & Easy, said in the release. “We are introducing the 98-cent Produce Packs to help our customers start the year off right without breaking the bank. We’re making changes so customers have more choices in the way they are feeding their families.”
The 98-cent Produce Packs are delivered daily to stores and currently include apples, oranges, peaches and tomatoes. With the new line, customers can choose from six different fruits and vegetables, which will rotate depending on season and availability.
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