BARRINGTON, Ill. — With conventional supermarket operators under continuing pressure from Wal-Mart Stores and limited assortment outlets, the time is right for conventional operators to employ SKU rationalization and assortment optimization techniques to condense SKU count and increase efficiencies, said Jim Hertel, managing partner, Willard Bishop here. "There's anecdotal evidence that when you add so much variety, it makes shopping categories difficult," he said ...

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