WILLIAMSVILLE, N.Y. — A week into a month-long American-themed promotion that began on May 24, Tops Friendly Markets here is running an integrated summer consumer sales campaign tagged with a charity component. Tops' Great American Car-A-Day Giveaway consists of an in-store sweepstakes tied to vendor-sponsored and store brand products and an online charity promotion. The campaign runs through July 4 and involves a full core of in-store and media communication. During the sweepstakes Tops ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.