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Ukrop's Runs Blog Contest

Ukrop's Super Markets is encouraging shoppers to visit its new online blog, called Dish, with a Halloween contest that awards a $100 Ukrop's gift card.

RICHMOND, Va. - Ukrop's Super Markets is encouraging shoppers to visit its new online blog, called Dish, with a Halloween contest that awards a $100 Ukrop’s gift card.

To enter, shoppers need to visit www.blog.ukrops.com and share their best idea for a fun Halloween celebration. Comments can include recipes, decorations, games or other party ideas, and must be received by Oct. 28.

Ukrop's became more active in the social media world last month when it launched not only Dish, but also a Facebook page and Twitter account. It's now using these social media tools to provide exclusive contest and offers.

Also this month, Ukrop's awarded a shopper a $100 gift card for leaving a comment on the blog about her favorite food.

"Ukrop's customers have always loved to win great prizes through our in-store contests. So, we’ve taken this philosophy virtual to reach the customers who prefer to connect with us electronically,” Ukrop’s states in promotional materials.

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