LUBBOCK, Texas — United Supermarkets here has become the first all-Texas grocery chain to obtain Marine Stewardship Council Chain of Custody certification, which assures customers that the company’s fresh and frozen seafood products are sustainable and can be traced back to the fishery of origin.
The comprehensive traceability program ensures that all products featuring MSC’s blue “ecolabel” have been sourced from MSC-certified sustainable fisheries, protecting buyers from fraudulent labeling and any mixing with products from illegal, unregulated and unreported (IUU) fishing.
“We are extremely honored as a company to be the first all-Texas supermarket chain to earn MSC certification,” Scott Nettles, business director of market/seafood for United Supermarkets, said in a release. “We believe this a very important step in ensuring that our store guests are receiving the highest quality, most sustainable seafood products possible.”
United begins offering MSC-certified fresh fish today at its 14 stores which offer seafood. Those include all 10 Market Street locations — in Allen, Amarillo, Colleyville, Coppell, Frisco, the two locations in Lubbock , McKinney, Plano and Wichita Falls. Participating United Supermarkets locations are on South 14th Street in Abilene, Amarillo Boulevard in Amarillo, and Frankford Avenue in Lubbock.