LUBBOCK, Texas — United Supermarkets' Facebook and Twitter following jumped 38% after giving each of its banners — United Supermarkets, Market Street and Amigos — unique and separate social media pages on several platforms.
“As we became more active on social media, we realized that publishing content about all three of our banners to a single Facebook or Twitter page wasn’t the most desirable way for our guests to stay updated on what was happening in the stores where they shop,” said Kelly Podzemny, social media coordinator for United Supermarkets, in a statement.
The company’s social channels were previously aligned geographically. In February, the company converted its former “West Texas” Facebook page, which represented all three West Texas brands, to represent only its United Supermarkets stores. The company also converted the previous Dallas/Fort Worth Facebook page to represent Market Street stores across all of its regions.
Read more: United Gets Digital Marketing Award
New Facebook and Twitter accounts were created for the Amigos banner. Additionally, the company has created Pinterest and Instagram feeds for United Supermarkets and Market Street. Links to all of the United’s active social media pages can be found at www.unitedtexas.com/social.
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