LAWRENCEVILLE, N.J. — A viral email sent across the United States is creating consumer confusion about the content of barcodes and potentially harming American businesses, according to GS1 US, the standards organization based here The email incorrectly states “the first three digits” of a product’s barcode always indicate the product’s country of origin, and encourages consumers to make their buying decisions based on these numbers. GS1 US, as the administrator and sole source of Universal ...

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