MIAMI — Shoppers won't take kindly to price inflation, but their level of displeasure will remain constant whether the increase is 5% or 15%, according to a SymphonyIRI Group poll of 1,000 Americans. Because higher prices are expected to negatively impact sales volume, marketers need to decide which categories can most effectively shoulder the burden. "Using shopper-centric microsegmentation, you can determine which brands and products should have pricing stay the same, increase or ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.