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Wakefern Sends Hygiene Kits to Storm Victims

Keasbey, NJ – Wakefern Food Corp. said Friday it is donating on behalf of ShopRite and PriceRite stores 1,000 personal hygiene kits to those affected by the recent tornados in Alabama.

KEASBEY, N.J. — Wakefern Food Corp. said Friday it is donating on behalf of ShopRite and PriceRite stores 1,000 personal hygiene kits to those affected by the recent tornadoos in Alabama.

With a value of nearly $20,000, these kits will provide personal care essentials such as shampoo, soap, toothpaste and toothbrushes to displaced Americans suffering in the nation’s South. Wakefern associate volunteers gathered last week to assemble the kits, which were loaded onto a ShopRite trailer headed to the West Alabama Food Bank for distribution to those affected by the disaster.

“The core of our business philosophy — families serving families — is reinforced at a time like this, when we proudly stretch out our hands to assist our fellow Americans in need,” stated Joseph Colalillo, chairman and chief executive officer for Wakefern Food Corp., in a press statement.

TAGS: Marketing