BENTONVILLE, Ark. — Wal-Mart Stores on Tuesday officially started its holiday promotional season, announcing new lower prices on a selection of popular toys. The toys, at price points of $5, $10 and $15, will be featured in a dedicated aisle. The company added that it would introduce weekly rollbacks on toys and said it would match any competitors' price.
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.