MISSISSAUGA, Ontario — A line of nutritious foods with simple ingredients called "Wholesome Goodness" was introduced here Thursday by its exclusive distributor, Wal-Mart Canada.
The brand was designed by United, a design-branding firm based in New York and San Francisco. United also worked on A&P's Via Roma, Green Way and Hartford Reserve lines.
“We are very excited to now offer up to 80 Wholesome Goodness products made with natural ingredients and ranging from snack foods, to hot and cold cereal, to salad dressings and pasta sauces at select supercentre locations across the country,” said Les Mann, senior vice president of food and consumers for Wal-Mart Canada, in a prepared statement.
Yogurt Covered Dried Tart Cherries, Cranberry Orange Flavored Dressing, Pomegranate Blueberry & Acai Juice and Apples with Cinnamon Multigrain Instant Hot Cereal are included in line. A website dedicated to Wholesome Goodness can be found at www.wholesome-goodness.com.