BENTONVILLE, Ark. — A cause-marketing program involving QR codes on bags of Pedigree dog food is part of the month-long “Pets Love Walmart” campaign. Throughout September, Pedigree will donate a bowl of food to shelter dogs for every QR code scanned. The codes can be found on over 200,000 40-pound bags distributed exclusively at Wal-Mart. Shoppers who interact with the code can access details about “Pets Love Walmart” month on their smart phone, including an invitation to one of several ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.