NEW CANAAN, Conn. — Wal-Mart Stores is regaining a price edge on rival Target, according to a survey from Customer Growth Partners here. CGP’s analysis of prices on a similar basket of 58 items including back-to-school goods and groceries in four states during late July and early August indicated Wal-Mart had a 2.4% edge, in contrast to a 0.6% edge Target had in the first three months of the year. Craig Johnson, president of CGP, told SN that Wal-Mart’s lower price positioning since April ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.