BENTONVILLE, Ark. — Pacific Entertainment Corp., San Diego, creator of the award-winning Baby Genius brand of musical edu-tainment for infants and toddlers, is launching a new line of Baby Genius pre-school learning and development toys at Wal-Mart Stores here.
The line of 24 toys, manufacturered by Battat, will begin arriving at stores nationwide this month for the fall season and will target pre-schoolers ages 2-5.
The initial assortment of toys, retailing from $5 to $25, includes activity toys, musical toys, and role-play toys. The line will be supported by an advertising and marketing campaign targeting moms with children 2-5 years old.
Online advertising will extend to leading parenting websites such as NickJr.com, Noggin.com and DisneyChannel.com.
On-air television advertising spots will run on Comcast and Cox VOD channels where Baby Genius commands the #1 spot in children’s VOD on the Comcast Baby Boost Channel with over 10 million views per year.
Baby Genius product information sheets promoting the line will be included in Baby Genius DVDs and CDs. A dedicated national publicity campaign including a television media tour hosted by Baby Genius creator, Larry Balaban, will include appearances on network, syndicated and local broadcast and cable programs this fall. The campaign will also include outreach to key mommy blogs and placement in holiday gift guides in top parent and consumer media.
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