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Wal-Mart Sources IHOP Frozens

GLENDALE, Calif. — IHOP entered the grocery space Monday with a new line of frozen breakfast foods available in more than 3,000 Wal-Mart locations.

GLENDALE, Calif. — IHOP entered the grocery space Monday with a new line of frozen breakfast foods available in more than 3,000 Wal-Mart locations.

Called IHOP at Home, it comes in response to the at-home eating trend. Nearly 84% of all breakfasts originate in the home, according to the NPD Group's National Eating Trends research.

The line includes Omelet Crispers, French Toast Stuffed Pastries and a Griddle n’Sausage Wrap.

TAGS: Center Store