BENTONVILLE, Ark. — Wal-Mart Stores on Friday said it would take its new logo and slogan — “Save Money. Live Better” — to its Canadian division, according to reports. The U.S. division began using the new logo on a few stores and in its marketing last summer. The orange and blue logo eliminates the hyphen, uses a lower-case “m” and has a starburst shape at the end. In conjunction with the new campaign, Wal-Mart said it would cut prices on 20% of its products in its Canadian stores. The ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.