BENTONVILLE, Ark. — Thin-crust pizza, fat-free caramel swirl ice cream and organic cage-free eggs are some of the more than 80 new Great Value products slated to hit Wal-Mart’s shelves this month. The newly expanded store-brand line, first introduced in 1993, will also feature 750 items whose recipes have been reformulated for enhanced quality. They include cereal, laundry detergent, yogurt and paper towels. Wal-Mart’s Great Value re-launch required the participation of several hundred ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.