BENTONVILLE, Ark. — Wal-Mart Stores here is rolling out a new price-match guarantee in which it pledges to match any competitor's advertised price. The company unveiled the new effort Monday, along with a new ad campaign with the tag line "Low Prices. Every Day. On Everything." The campaign is an effort to "reinvigorate its price leadership promise," Wal-Mart said in a prepared release. It includes local ads featuring Wal-Mart store managers and employees talking about low prices and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.