ROCHESTER, N.Y. — Wegmans here launched a marketing campaign yesterday that highlights its prices now, as compared to prices one year ago. For the next few weeks, weekly print ads will make the price comparison, and signs on shelves will point out key items that are priced lower now than they were last year, according to the retailer. Last November Wegmans announced it would lower hundreds of prices on frequently purchased products. "At the time of these 2008 price cuts, Wegmans still ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.