ROCHESTER, N.Y. — Wegmans Food Markets here is pitting its proprietary brands against their national-brand counterparts in blind taste tests designed to promote the quality of its stores brands. So far more than 10,000 shoppers have participated in the in-store tests, said Mary Ellen Burris, Wegmans’ senior vice president of consumer affairs, in her latest column. “Products are identified only with a number, not a name, so neither the test tasters nor store demonstration employees know which ...

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